Have you ever been on Facebook and seen an ad for a product or service that you had never heard of before, clicked on it and then seen the same ad consistently on every social media site over the following months? If so, you have most likely encountered a brand…

Why You Need To Get Patients Talking About You Everything was going so well, you were polite, friendly and funny. Your treatment was on point and the patient was progressing through their rehabilitation much faster than either of you expected. Yet, the patient doesn’t seem to refer any of their…

Sales and marketing are foreign concepts to many of us working in healthcare. We enter the industry with a naive view that we will begin working, and patients will come from far and wide for our fantastic service, allowing us to help anyone and everyone. Sadly, many of us quickly…